Sometimes it’s hard to believe that I have been in the technology business since the fax machine revolutionized business and the Pet Shop Boys dominated the dance floor. In the ensuing years, I have attended countless trade-shows, conferences and technology events. Few, if any of these, could rival the enthusiasm and energy consistently on exhibit at salesforce.com’s annual Dreamforce conference. Marc Benioff seems to always find a way to magically combine the passion of a Baptist preacher with a singular technology vision just slightly ahead of its time for a truly compelling keynote. Additional keynote speakers up the ante year-over-year for thought-provoking insights.
Personally what I like most about the conference is that each year real risks are taken with speakers and content, and yet somehow it all comes together magnificently. You can read about the lineup in advance, but Dreamforce is never predictable. The leader in cloud computing assembles the essential ingredients that combines into an alchemy that has to be experienced to be fully appreciated.
EDL will be exhibiting its own brand of CloudCraze alchemy at this year’s Dreamforce in Booth #408. Hope to see you there!
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